Poultry & Livestock Industry :
India with a population of 1.25 billion people is highly focusing on “Development” i.e. Good Food, Better Health & Living conditions for everyone. The focus has led to an increase in the demand for eggs and chicken since last two decades. The recent data of the year 2017 states that the egg production in India is 75 billion and the broiler production is 4.2 million tonnes per annum.
India has the largest livestock population of 512.05 million in the world. Livestock sector along with its sub sectors of poultry and dairying, contributes approximately 4% to GDP and 27% to agriculture GDP.
The role of Livestock and poultry sectors in the overall socio economic fabric of India cannot be over-emphasized. The growth rate of layer market is 6-7% per annum and broiler market is 8-10% per annum. Approx. 75% of egg production is contributed by commercial poultry farms, remaining comes from household/backyard poultry.
Total poultry feed production of the country stands at 22 million tonnes. The Indian poultry sector is valued at INR 1 lakh cr or USD 15.38 bn. Exports of Livestock products contribute significantly to the agricultural export basket of India.
In coming years, poultry production and consumption in India is predicted to grow due to various factors such as a shift in food habits, urbanization, increasing awareness of balanced nutrition etc. The broiler meat consumption pattern shows that around 62% of meat is consumed in major 10 cities and rest of the consumption comes from other cities with a smaller percentage from villages.
Poultry Associations in India
There are several poultry associations in India playing important role by regularly guiding the farmers, creating awareness among consumers and presenting industry requirements to the government, promoting egg consumption on various occasions etc. To name a few are Poultry Federation of India (PFI), National Egg Coordination Committee (NECC), Indian National Federation of Animal Health (INFAH), Broiler Coordination Committee (BCC) and many more.
Integration in Poultry Operations
A paradigm shift is taking place in broiler sector operations where farmers are opting for integration to remain protected from market uncertainties. The model ensures better profitability also leading to improved farm management and FCR, and production of good quality chicken. Major integration companies are also expanding with new processing plants and product outlets.
Growth Opportunities and Challenges
India is leading with 10% in the poultry growth followed by Brazil with 7%, the USA with 2.1% and China with 2%. Under the policy initiatives of the Indian government towards doubling the income of farmers by 2022, poultry sector is going to be a major contributor. As it is most organized of all agricultural sectors in India, with increasing demand for egg and chicken in the country, it will further evolve into a vibrant and modern industry.
The huge domestic market offers good potential to increase consumption of meat & meat products in domestic markets. Despite all these efforts and achievements, lack of advanced technology, inadequate cold storage facilities and processing equipment, particularly at the farm level, act as a major constraint in enabling this sector to take a quantum jump in production and productivity.
Transportation, waste management, use of green energy, disease diagnosis, land scarcity etc. are other major issues in India that might affect the further growth of the sector. What is needed is a strong platform for all stakeholders to share knowledge and technology.
Against this background Media Today Group is organizing 8th edition of “Poultry & Livestock Expo 2019”, an International event, concurrently with the 6th edition of MeatTech Asia, 9th edition of DairyTech India 2019 and 11th edition of AgriTech India 2019 from 30th August to 1st September, 2019 at BIEC, Bangalore, India. This would bring under one roof leading poultry and livestock players of India, especially Poultry and Dairy equipment manufacturers, breeders, food products exporters, expert leaders from the industry along with farmers' delegations etc.